Shuwen Jiang, Chelsea Carter (Visiting Professor)
The objective of this design is to challenge conventional perceptions of gendered toys and transform the conventional style of boys' traditional playthings.
The supermarket's toy department typically organizes toys based on various themes, often segregating them by gender and age, except for adaptations tied to media like movies, animations, and games. In this study, the emphasis is placed on diminishing the distinctive features of traditional boys' toys, introducing new elements while retaining the original toy aesthetics.
storyboard
Tech Pack
